Holiday CTV Friends & Family Event
Problem To Solve: Create on-brand and innovative motion posts showcasing promoted products. Maintain a clean and classic aesthetic/sound. Incorporate campaign artwork, manage VO artists, innovate new ways to showcase script copy and include PDP photography.
My Role: I added motion to the static Friends and Family template of words and circles. My idea was to pull the consumer into the much larger upcoming Christmas Holiday campaign with a similar 3D space move through of the graphics, which I continued in this Christmas version. I created an easy to update template with the graphics. Because of the rush deadline, I cut the audio portion describing the % off and moved that to the beginning of the AD. For timing I also removed the “at barenesseties.com” from the VO and added it as text. In the first F&F Event campaign that I created I added text overlay on-top of the models to maximize AD space and capture customers through visuals as well as audio. For both campaigns I choose a classic music soundtrack that shapes the feeling of the season but dose not distract from other elements. I also choose seasonal color palate product photos for each Skew in-order to give each type AD its own unique look and feel. I created these ADs and then received feedback with minor tweaks from the VP of Creative, Deborah Leong.
Result: Higher click rate and follow through on buying items. Building on the first Friends and Family campaign highlighted nessisary updates such as calling out the use code and the barenecessities.com site URL.
Programs: Photoshop, After Effects
Team: Deborah Leong
Holiday Christmas CTV Artwork
Holiday Christmas CTV Artwork
Fall CTV Artwork
Fall CTV Artwork
Top Drawer Sale
Problem To Solve: Create a Top Drawer AD that matches the overall Homepage Wireframe which appeals to the Classic 55 YR old customer and the young and modern customer.
My Role: I worked on the photo crops, adding a highlighters circle mark which is strong and confident. Then I created the design across inline, desktop, mobile, affiliate marketing, and social media.
Result: Increased sales. This AD did very well and I received feedback to incorporate more products in my work to reach an even larger audience.
Programs: Photoshop, After Effects
Team: Deborah Leong
Affiliate Marketing
Bra Finder Feature
Problem To Solve: Create on-brand and innovative motion post that adds fun and excitement to the Bra Finder Feature.
My Role: I edited a template from my asset library with the Bra Finder color palette, Bare Necessities fonts and word selection in-order to create a kinetic typography, within a short time-period, to showcase the meaning of each word.
Result: Vibrant stories with a powerfully color-filled aesthetic. These stories stand out from the competition and create a story that consumers want to be involved with.
Programs: After Effects
Team: Deborah Leong
desktop
mobile
Holiday Halloween Campaign
Problem To Solve: Create on-brand 360 digital assets requested for the Halloween feature.
My Role: I used the beautiful photography and campaign icon of pumpkins and bat to create multiple variations of social media posts, an email, and barenecessities.com inline posts. My motion skills were directed by the VP of Creative, Deborah Leong, to create a simple powerful and whimsical spinning bat graphic for social media.
Result: Vibrant stories with a powerfully color-filled aesthetic. These stories stand out from the competition and create a story that consumers want to be involved with.
Programs: Photoshop, After Effects, Figma
Team: Deborah Leong
social media
barenecessities.com inline
barenecessities.com inline
Reveal UGC Campaign
Problem To Solve: Create on-brand and innovative motion posts and emails advertising UGC endorsements and celebrating top buyers. Keep the UGC homemade and not edited.
My Role: I worked with the copy writer to create condensed and to the point copy as well as to show the percentage off crossed out. I created a few emails as well as social media stories. I used an After Effects template to create front cards for each category. I also created Figma files show casing each influencer and instructed cross functional teams to post the matching video with each card. I kept the images unedited but added key word highlights and rounded corners to give the campaign an elevated feeling. The white, tan and charcol grey color palatte within the brand standards also elevates the feeling of this campaign.
Result: UGC gets high engagement from this brand. This story was very popular with consumers.
Programs: Photoshop, After Effects, Figma
Team: Deborah Leong
Live Social Media Post
Bandeau Bra Front Card
Front-Close Bra Front Card
Minimizer Bra Front Card
sms
sms
BOGO Panties
Problem To Solve: Incorporate photos, text and dotwhack into various sizes to call out BOGO panties deal.
My Role: I created this using “week 37” campaign color ways from the homepage wireframe with hierarchy in mind.
Result: Bright colors gain more engagement.
Programs: Figma
Team: Deborah Leong
SMS
IG Post
IG Story
Social Media Posts
Problem To Solve: Create fun and engaging posts with dynamic type.
My Role: I created layouts and utilized email drafts that did not move forward in order to create moving posters for IG. This campaign photography has a hollywood glamour feeling so I used handwriting effects and old style film effects to engage customers with the still photography.
Programs: Photoshop, After Effects
Team: Deborah Leong
IG Story Front Card - Pink Products
Camio Mio Bare Necessities Exclusive Sale
Camio Mio Bare Necessities Exclusive Sale
Camio Mio Bare Necessities Exclusive Launch
Camio Mio Bare Necessities Exclusive Launch. This piece was also used for the mobile homepage wireframe during the launch event.